About Us New POE
LIFE CAN BE
OVERWHELMING,
AND SO IS YOUR SKIN.
After years immersed in the beauty industry, our founder Janet found herself overwhelmed by the demands it placed on her skin and grew weary of the ever-changing trends, leading her on a quest for simplicity.
We are deeply committed to the environment throughout our product's lifecycle, from creation to post-consumer use. Through our on-demand production, we reduce unseen beauty wastage during manufacturing.
We collaborate closely with our community, keeping Asian and Southeast Asian skin tones in mind, to minimize waste and create shades that truly reflect their needs.
Our strong supply chain of renewable resources enables us to design the majority of our components for recyclability, reusability, and compostable. Each product embodies our dedication to planet-positive initiatives.
Our commitment to planet-positive initiatives.
Having grown up in the beauty industry, I was always captivated by the latest beauty trends and cosmetics. But as I gained more experience, I couldn't ignore the dark side of the industry—waste, pollution, and harmful ingredients. It was a real wake-up call for me, especially when I became a mother. I didn't want my daughter to grow up in a world where beauty came at the cost of the planet and our skin.
As a busy mom, juggling multiple roles and dealing with the challenges of stress-triggered eczema, I deeply understood the need for simplicity. This fueled my passion to create products that are not only gentle on the skin but also easy to use. I wanted to celebrate your natural beauty while ensuring that you have a blast in the process.
