🌟 Exciting Announcement! 🌟
Out of Colours is thrilled to share that we will be launching a WEEKLY RANKING focusing on the latest happenings in the Southeast Asia cosmetics eCommerce scene! From trending products to market insights, you won't want to miss out on the dynamic beauty landscape in this vibrant region. We are 100% confident in our products so we aren't afraid to let you know about others making waves in South East Asia!
Stay tuned for valuable updates and tips to keep you in the loop! 💄✨
Indonesia: Rising Star STACEY BEAUTY's DAZZLE ME Lip Glaze Tops TikTok Sales
Last week, DAZZLE ME Matte Lip Glaze outperformed Madame Gie Dual-Ended Lipstick, becoming the top TikTok beauty product in Indonesia, selling 26,500 units and generating Rp 571 million (about CNY 255,500).
DAZZLE ME, a trendy cosmetics brand under Hebe Beauty, targets Gen Z with innovative designs and strategic marketing. In just two years, it has built a solid reputation in Indonesia’s vibrant beauty market, appealing to young makeup enthusiasts.
The official TikTok account for DAZZLE ME boasts 678,900 followers, 4,965 videos, and an impressive 575 million views. With 1,697 live sales sessions averaging 9 hours, DAZZLE ME is quickly becoming a go-to brand for high-quality lip products and makeup trends in Southeast Asia.
Vietnam: The Popularity of Glue-Free False Eyelashes Remains High
Lookme Star's glue-free false eyelashes continue to dominate the TikTok beauty weekly chart in Vietnam, holding the top spot for three consecutive weeks. Sales have been steadily increasing compared to the 6th week, with a total of 278,100 units sold so far, generating total sales of 10.952 billion VND (approximately 3.1191 million RMB).
These false eyelashes were launched on December 7, 2024, and there are currently 671 related videos published. The top three videos in terms of sales have all exceeded 10,000 units sold, with the leading video created by the popular influencer "ngoc.matcha," who has 4 million followers. This 161-second promotional video has garnered 4.1046 million views and 128,600 likes, selling 17,000 units of the false eyelashes and generating sales of 662 million VND (approximately 188,500 RMB).
Thailand: What Are the Differences Between MYONLY Eyebrow Pencil and Missha Eyebrow Pencil?
The top store remains "Nownow shop 000," featuring the MYONLY eyebrow pencil. Compared to the 100,000 units sold in the sixth week, there was a slight decline in sales during the seventh week, with a week-on-week sales drop of 3.57%. The sales for this week reached 97,300 units, generating revenue of ฿623,900 (approximately 134,200 RMB).
In second place is the Missha eyebrow pencil from "Global Smart Shopping," which sold 36,800 units this week, with sales amounting to ฿189,400 (approximately 40,700 RMB). In terms of packaging, the two eyebrow pencils look identical except for the logo.
Malaysia: Local Brand ANAS Launches New Product, Tops the Charts! 💖
ANAS's newly launched lip product—the ANAS Lip Set—has quickly climbed to the top of the charts! This dual-ended lip product was officially released on December 4, 2024, with a price of just RM10.00 (approximately 16.35 RMB). It combines ANAS Velvet Matte Liquid Lipstick and ANAS Super Shiny Lip Gloss, featuring ingredients like Vitamin C, Vitamin E, olive oil, and almond oil to keep your lips hydrated and gorgeous! 💋
In influencer marketing, the super popular influencer "anaszahrin" continues to lead in sales! Her 11-second product introduction video has garnered an impressive 2.732 million views and 68,400 likes, selling 18,200 units of the lip gloss and generating sales of RM182,100 (approximately 297,800 RMB). How amazing is that? ✨💄 Hurry and try out this beautiful lip set!
Philippines: Cross-Border Store's False Eyelashes Lead Sales! 💖
The ANJOSIRMA individual cluster false eyelashes have soared to the top of the TikTok beauty sales chart in the Philippines during week 7, achieving impressive sales of 16,100 units and generating ₱878,100 (approximately 6,880 RMB) in revenue, marking a stunning week-over-week growth of 193.33%! These fabulous false eyelashes are priced at ₱55.00 (around 6.88 RMB), designed with 10 rows for reusable fun. Plus, each purchase comes with free glue and tweezers! 💕
The store selling these individual cluster lashes, called “ANJOSIRMA,” is a cross-border shop offering products priced between ₱9.50 and ₱699 (approximately 1.19 to 87.38 RMB). From the product data, it’s clear that this shop specializes in eye lash products. How exciting is that? ✨
