Indonesia: Local Beauty Brand Hanasui Tops the Charts
Hanasui's long-lasting, non-transfer lip glaze has claimed the top spot in Indonesia's TikTok Beauty Weekly Ranking for Week 8. Priced at Rp 23,326-27,442 (approximately RMB 10.40-12.23), this lip glaze features a lightweight, jelly-like texture that offers a natural shine without feeling sticky. It is available in nine colors.
Founded in 2016 by PT Eka Jaya Internasional, Hanasui focuses on high-quality beauty products, including skincare and makeup, aiming to provide comprehensive beauty solutions. With its excellent products and positive reputation, Hanasui is gaining traction in the Indonesian market and achieving significant sales on e-commerce platforms like Shopee.
DAZZLE ME Matte Lip Glaze saw a decline in sales but secured second place. Since late 2024, it has sold 322,000 units, generating Rp 685.6 million (approximately RMB 3.0564 million).
In addition to this top-selling product, the store also offers DAZZLE ME Glossy Lip Gloss, Setting Powder, Matte Lip Glaze, and Compact Powder.
Vietnam: Consumer Favorite Brow Gel
Lookme Star's glue-free false eyelashes remain at the top of the list, with weekly sales rising by 10.95% to 42,700 units, generating revenue of 1.667 billion VND (approximately RMB 474,900).
In terms of transaction content, product listings accounted for the highest share at 70%, despite only 863 related videos. Other formats made up 17%, while live broadcasts accounted for 13%.
The second place goes to Mei Jie Shang Pin's glue-free false eyelashes, which have sold 619,700 units—double the total sales of Lookme Star. The total revenue reached an impressive 23.669 billion VND (approximately RMB 6.7432 million).
Most sales were driven by videos, primarily featuring influencers promoting the product, with some using paid ads for greater exposure.
Thailand: MYONLY Eyebrow Pencil Sells 75,100 Units Weekly
The top-selling product is MYONLY Eyebrow Pencil from "Nownow shop 000," with weekly sales of 75,100 units and revenue of ฿518,500 (approximately RMB 112,100).
Second place goes to the Mi Shi Ti Eyebrow Pencil from "Global Smart Shopping," priced at ฿6.50 (approximately RMB 1.41).
OUKEYA's Matte Velvet Lip Glaze holds third place at ฿99.00 (approximately RMB 21.41), with a "buy one get one free" offer. So far, 8,622 influencers have promoted it, generating 18,500 sales videos.
In the past month, influencer "tamboonmaa" posted ads that garnered 5.8 million views and 23,200 likes, selling 11,100 units and generating revenue of ฿831,800 (approximately RMB 179,900).
Malaysia: KAXIER Enters Rankings
In week eight, the top product remains the ANAS Lip Set, despite a sales drop to 21,800 units and revenue of RM218,900 (approximately RMB 359,500). Though a new local brand, ANAS has been promoted by 1,420 influencers, with 75% of sales coming from these promotions.
Second place goes to the CUBREMI X SALLYWHOO Cushion, a special edition launched for Ramadan, priced at RM99.00 (approximately RMB 162.63).
Cubremi, founded in 2017, started with the Cubremi Matte Full Coverage Foundation and has since expanded its product range. Sally Whoo, a well-known Malaysian beauty influencer with 2.739 million TikTok followers, has promoted both the CUBREMI X SALLYWHOO Cushion and the ANAS Lip Set.
Philippines: O. TWO.O's Top Lip Product
The O. TWO.O Velvet Matte Lipstick has claimed the TikTok Philippines Beauty Week sales champion title, with weekly sales of 12,000 units and revenue of ₱2.3943 million (approximately RMB 300,200). Despite daily fluctuations, its weekly sales remain stable around 10,000 units.
Second place goes to the ANJOSIRMA Cluster False Eyelashes, which have seen a decline in sales. Launched on September 14, 2024, they have sold 143,500 units, generating a total GMV of ₱8.1297 million (approximately RMB 1,019,400). Over 1,051 influencers have promoted this product, with 88% of sales coming through influencer marketing, primarily via videos.
The O. TWO.O Matte Lock-Color Lip Set ranks third, priced at ₱189.00 (approximately RMB 23.70) with a 1% commission rate. It sold 11,300 units in one week, generating ₱2.0488 million (approximately RMB 256,900). This lip gloss offers a velvety matte finish and long-lasting color, but some users have noted concerns about the scent, which O. TWO.O is working to improve.
